Nicole specializes in building strong relationships with customers through shared programs that continue to expand the orchid and flower markets. She’s a listener and creative force in finding ways to make orchids a fixture in every home. Nicole has been instrumental in increasing the visibility of orchids in grocery stores and demystifying orchid care for consumers to ensure lasting and inspiring blooms in the home.
She started with Westerlay in 2010 and was promoted to Director of Sales in 2014 following more than a decade of sales experience in high-end home furniture and fixtures. She earned a Bachelor’s degree in economics from University of California San Diego.
Nicole believes that selling is simple when representing a product and team you believe in. She says being empowered to increase and grow brand recognition has made her mission a labor of love.
Office: 805.684.5411 x105